Step 3: Project planning

Define objectives and how to achieve these

Based on the outcomes of steps 1 and 2, a project plan should be drafted formulating objectives, entry points, activities and resources required. The project plan should include the risk-assessment and how the risk should be dealt with, including how to avoid being co-opted. It may be useful to relate the engagement initiative to other existing organisational projects and campaigns as this may help to ensure long-term commitment and may facilitate the creation of more resources.

Note that the project plan may very well indicate that further information gathering is needed in order to be able to develop an appropriate and effective strategy and project plan.